Every 2 years the ARGE Heumilch invites to the Hay Gala. On the 5.März 2016, it was happening again. Guests included representatives from politics and economy in addition to the farmers had been present. The Salzburg Congress Centre served as a stage. Catering, decoration, stage design and technique were perfectly matched.
What had begun about 12 years ago with a dream to tell the story of the most pristine form of milk production to consumers, was now grown up. Thus, sales of Heumilch increased in 2015 by 3.5% to 109 million Euro. “So the Hay economy evolved in opposite directions to the overall market, which suffered a revenue decline of two percent”, emphasizes Heumilch Managing Director Andreas GAL in one Pressrelease.
Our video hindsight for Heugala 2016
The two highlights of the event
There were two highlights on the year’s hay Gala. Again, the best qualities of hay in six categories were awarded within the framework of the Austrian hay championship. As one of the main sponsors, the prize for the best Round bale hay was provided through us. The second highlight was the award of the European label G.t.s. – which guarantees traditional speciality. Austrian milk is the first foodstuff in the German-speaking region that was awarded this seal of approval. With this seal, the most natural form of milk production is made visible.
High-profile lectures by ING. Reinhard Resch and Univ. ass. Dr. Karl Buchgrabner were rounding out the program.
Pictures of Heugala 2016
Hay milk is marketed 100% and generates 18 million euros more for the farmers
The hay milk supplement amounts to more than 5 cents, compared with over 15 cents for organic milk. “Thus, the added value for hay dairy farmers amounts to 18 million euro per year, compared to its launch in 2009”, explains Chairman Karl Neuhofer of Arge Heumilch.